Case Study: Artisanal Client Gifts for a Bank's Top 200 Relationships

|Rahil Jain
Artisanal Meenakari keepsake business gift for bank clients from Meru Gifting

Short answer: For a private-sector bank's top 200 client relationships, Meru Gifting curated artisanal business gifts for clients priced ₹2,050–₹9,999 per piece, sourced from Dharohar artisan clusters, personalised with the bank's branding, and delivered in 15 working days. Details are anonymised.

Updated September 2026.

Artisanal Meenakari keepsake business gift for bank clients from Meru Gifting
An artisanal Meenakari-on-marble keepsake, one of the gift options shortlisted for the bank's top relationship tier.

What was the brief for this Bangalore bank's client gifting programme?

A private-sector bank headquartered in Mumbai, with a large relationship-banking team in Bangalore, asked Meru Gifting to curate business gifts for clients for its top 200 relationship accounts ahead of the financial year-end. The brief ruled out generic branded merchandise: the relationship managers wanted keepsakes that felt personal and India-crafted, not another pen-and-diary set, while still carrying the bank's colours discreetly. Budget was set at ₹2,500–₹10,000 per relationship, with named recipients and a hard delivery date tied to a client-appreciation event.

What did Meru Gifting deliver for the bank's top 200 relationships?

Meru Gifting shortlisted eight artisanal pieces from the Dharohar catalogue — Meenakari-on-marble keepsakes, Moradabad brass showpieces, Banaras lacquerware and Jaipur stone carving — and split the 200 relationships into three tiers by account value, so the gift matched the relationship without being uniform across the whole list.

How much does an artisanal client gift cost per relationship?

Artisanal client gifts for a programme like this fall into three price bands, matched to relationship tier rather than a single flat spend across all 200 accounts.

Relationship tier Per-person price Typical gift Approx. count in this programme
Growth accounts ₹2,050–₹2,999 Meenakari keepsake, leather stationery set, jaali lantern pair ~120 relationships
Key accounts ₹3,000–₹6,999 Recognition plaque, Pichwai wall scroll ~60 relationships
Top relationships ₹7,000–₹9,999 Carved stone sphere, mandala showpiece ~20 relationships

What was the process from brief to doorstep delivery?

The programme moved through five steps over three weeks, with the bank's relationship team approving each tier before production began.

  1. The bank shared its relationship list, tier split and budget per band over a video call with the Meru Gifting team.
  2. Meru Gifting shortlisted three artisanal options per tier from the Dharohar catalogue, each with an artisan-cluster story sheet.
  3. The bank approved final pieces and a discreet co-branded card insert; no logo was printed on the artisanal pieces themselves.
  4. Pieces were sourced from artisan partners, quality-checked and individually packed with the bank's chosen card.
  5. All 200 gifts were address-mapped and dispatched pan-India in 15 working days, ahead of the client-appreciation event.

Which artisanal keepsake suits a bank's client list versus a standard branded gift?

Banks weighing an artisanal keepsake against a standard branded item are really choosing between two different signals: craft and exclusivity, or consistent logo visibility. Both have a place depending on the relationship.

Artisanal Dharohar keepsake

  • ₹2,050–₹9,999, no MOQ, each piece slightly unique
  • Signals a personal, high-touch relationship
  • Comes with an artisan-cluster story card
  • No logo on the product; card carries the message

Standard branded corporate gift

  • ₹500–₹1,500 typical, MOQ 50 branded pieces
  • Consistent logo visibility across every gift
  • Faster turnaround, 7–15 working days
  • Better suited to large, uniform recipient lists

Corporate gift budget calculator

Model a similar tiered gifting programme for your own client list.

Estimated budget

What was the typical outcome of this kind of programme?

Relationship teams running programmes like this typically report that clients keep and display artisanal keepsakes on their desks far longer than branded merchandise, and several relationship managers use the accompanying artisan-cluster story as a talking point on the next client call. The bank's team also valued not having to manage vendor coordination across 200 individual addresses themselves; Meru Gifting handled sourcing, packing and dispatch as one order. Details in this case study are anonymised; figures are representative of similar orders we fulfil.

Can artisanal client gifts carry a bank's branding, and do they qualify for GST input credit?

Artisanal Dharohar pieces are usually personalised with a card insert or a discreet engraved plate rather than a printed logo, since bulk-printing on hand-finished craft pieces can damage the finish. For tax treatment, GST input tax credit on goods given as gifts is blocked under Section 17(5)(h) of the CGST Act, and Meru Gifting still issues a GST invoice for every order; confirm the exact treatment with your CA before finance sign-off.

Can other companies in Bangalore or pan-India order a similar client gifting programme?

Yes. Meru Gifting's studio is at #273/2, SC Road, 2nd Cross, Gandhinagar, Bengaluru 560009, open Monday–Saturday 9 AM–7 PM, with walk-ins and video-call shopping for out-of-town teams. We deliver artisanal and branded client gifts pan-India to 25+ states and internationally to the USA, UK, UAE, Singapore, Australia, Canada, Sri Lanka and Thailand. Browse the artisanal mementos collection to see the full Dharohar range used in programmes like this one.

Planning a tiered client gifting programme?

Share your relationship count and budget tiers on WhatsApp; we'll shortlist artisanal options within 24 hours.

Is this a real named bank client of Meru Gifting?

No. This case study is an anonymised, illustrative composite. Figures and the brief are representative of similar client gifting orders we fulfil for banks and financial services teams; no real client name, employee or quote is used.

What is the minimum order for artisanal client gifts?

Artisanal and unbranded Dharohar pieces have a lower minimum than branded items, often well under the standard 50-piece MOQ for logo-branded merchandise. Ask your account manager for the exact minimum on your shortlisted pieces.

How long does a tiered client gifting programme take?

A programme of this size typically takes about 15 working days from brief approval to pan-India delivery. Build in extra time if your event date falls near Diwali, when orders should be placed 4–6 weeks ahead.

Can each gift be sent to a different address?

Yes. Meru Gifting individually packs and address-maps gifts for relationship-based programmes, so each of the 200 pieces can go to a different city or client office.

Ready to gift your top relationships?

WhatsApp your tier structure and event date for a same-day shortlist.

Written by

Rahil Jain

Founder of Meru Gifting and the Meru Trophy group, Bangalore. Rahil has designed corporate gifting programmes for 150+ brands and 250+ institutions since 2012, and leads the Dharohar initiative that works with 4,000+ artisan families across 25+ Indian states.

Est. 20124,000+ artisan families · 25+ states
2M+Handcrafted pieces delivered
150+ brandsGST invoicing · GeM registered
4.9★442+ Google reviews (Meru Trophy)

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Meru Gifting is the gifting studio of Meru Trophy — Bangalore's trusted awards partner since 2000, rated 4.9★ across 442+ Google reviews. The same obsession with finish, packaging and on-time delivery now powers our corporate gifts, festive hampers and artisanal mementos, handcrafted under our Dharohar initiative with 4,000+ artisan families across 25+ states.

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Share your occasion, budget and quantity — we'll send a curated catalogue and a free mock-up with your branding. Bulk orders from 50 pieces, GST invoices, PO handling and pan-India delivery. Walk-ins and video-call shopping welcome, Mon–Sat 9 AM–7 PM.

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